There’s no question business is tough. There are times that seem like your business is going downhill and you have no idea when the decline will stop. Dry spells in sales, drop in revenue, lawsuit or unexpected cost, key employee quits, we could go on forever. It would always be easier to go work for someone else. You get a paycheck each payday, go home at 5pm, live a life outside of work, no stress, vacations with the family, benefits, I’m sure we could find more. It would be easier if we went to work for someone else. But we don’t.
You need to know why you are in business during those tough times. You also need to be grateful for the things you do have at that time. Despite financial stress and long hours with the thought of losing everything there is also many things that you can be grateful for. Keep it simple, write a gratitude list of what you are grateful for today. Write your list in the morning to start your day off right. It works, not sure why, but it does.
Make sure you know why you are doing what you are doing. I’m in business because of the freedom I have. I can decide if I want to go into work today or not. If my kids have an event at school I can take the time off. In the morning I can go in late if I want to have breakfast with my wife. The rush of a victory each time we get a new client is a great feeling of accomplishment. The satisfaction from our team doing a great job and the client recognizes it. It’s the freedom to do as I choose. I don’t want a boss, I want to create my own future. This is why I don’t quit, I have hope.